THE TEAM
Our Story
Our story begins in 2010 when our co-founders found themselves navigating the challenges of event organizing for top luxury brands in Florence, Italy. Whilst the demands of the job were quite high, the rush that came from delivering exquisite experiences for guests from all over the world was truly exhilarating.
That encouraged the duo to leverage their growing experience in assisting friends with their own weddings; and a couple of years later, the idea of a luxury destination wedding agency materialized. Naturally, services would span both Italy and Greece: two of the most popular wedding destinations globally- and ones that Elena and Michelle knew inside out.
Since 2014, we are delighted to have helped more than 200 clients bring their dream wedding or event to life. We have discovered the most romantic Palazzo’s in Chianti; cladded medieval castles in roses; set-up all-sense experiences in Greek islands; threw the most epic of parties in urban spaces… And most importantly, be part of our clients’ special day not just as their planners- but as friends who love the opportunity to take good care of them, their families, and their friends.

And the person you’re with,
In that moment you share,
Give them all of your focus;
Be totally there.
‘Each Moment is Precious’,
Pat A. Fleming



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Elena
Practicalux designer
Co – Founder & Creative Director Greece
Elena is a certified wedding planner with a Master’s degree in Visual Merchandising and Fashion management from Polimoda Italia, ranked among the top 10 Fashion Institutions in the world. She has been organizing luxury events for private and corporate clients since 2005, as part of event planning companies in Greece and Italy. Elena has had the privilege to work with top fashion brands such as Ferragamo and organize high profile events and weddings for clients from Qatar, the UK, Russia, the Netherlands and the US, among others. She is passionate about decoration and specializes in designing unique, timeless concepts that are brought to life through immersive, all-sense experiences for you and your guests.


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Michelle
Excellence lead
Co-Founder and Creative Director Italy
Michelle is a certified events planner with an outstanding pedigree in organizing corporate events and luxury weddings- having amassed a wealth of experience through her work with award winning Italian caterers such as Galateo Ricevimenti Srl, companies like Red Bull, Italian Football Federation, various top fashion brands, entertainment and production companies, as well as private clients from all over the world. Her versatility and entrepreneurial spirit ensure your Italian Wedding dream will come to life effortlessly, with lots of ingenuity and imagination.


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Dimitris
Eye for detail
Vendor Management and Event Director
With a long-standing career in Marketing and events planning, Dimitris is your partner in crime when it comes to selecting best-in-class materials, catering services, photographer crews or florist services. With extensive experience as advertising specialist at top brands such as Veuve Cliquot, Coca Cola and numerous 5 Star Hotels, he can understand your needs and transform them into unique experiences. His inquisitive and ever exploring nature does not leave any stone unturned, in quest for the best quality and value for money. He is also an avid trend lover- meaning that he always brings out of the box ideas and creative solutions to the table, making sure your event is a true avant-garde feast.


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Maria
Master or Words
Copywriter & Content Creator
Passionate about words and a published online author, Maria is helping us out in anything involving copy.
She has extensive experience creating branding and marketing materials for corporates across the EU- an expertise that she utilizes when creating mini site content, custom poems and wedding ceremony readings. From taking over as your speech ghost writer, to offering a selection of custom poems to include in your wedding invite- Maria can help you push the delight, fun and joy up a notch with her wonderful words, orchestrated especially for you.

CREATING UNFORGETTABLE
MOMENTS INSPIRED BY LOVE
TESTIMONIALS
In our clients words
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